Privacy Policy

1. Information We Collect

We collect information that you provide directly, including account details, organization details, billing contact and payment metadata, workspace and team settings, smart link and routing configuration data, custom domain settings, webhook endpoints, API credentials metadata, and support requests.

We also automatically collect technical and usage data such as IP address, approximate location derived from IP, user agent, device and browser characteristics, referrer data, timestamps, request identifiers, performance telemetry, audit logs, and security diagnostics when your users or systems interact with the Service.

Where lawful, we may receive limited data from service providers (for example payment processors, fraud-prevention providers, communications platforms, and analytics providers) to help deliver and secure the Service.

2. Cookies and Similar Technologies

We use cookies, local storage, pixels, and similar technologies to operate login sessions, remember preferences, analyze traffic, and protect against abuse. Some technologies are required for core Service functionality, while others support analytics and product improvements.

You can manage cookie settings in your browser. Disabling certain cookies may affect functionality such as authentication and dashboard performance.

3. How We Use Information

We use personal information to: operate and maintain the Service; authenticate users and manage access permissions; provision subscriptions; process payments; provide support; prevent fraud and abuse; monitor reliability and security; develop, test, and improve product features; and generate aggregated reporting.

We may use contact details to send Service communications including account notices, billing notices, policy updates, incident notifications, and product updates relevant to your account.

4. Legal Bases

When the GDPR or similar data protection laws apply, we process personal data on the basis of contract (to provide the Service), legitimate interests (to secure and improve the Service), legal obligations, or consent where explicitly required.

5. Sharing and Subprocessors

We do not sell personal information. We share data only with trusted service providers who perform processing on our behalf, such as hosting, analytics, payment processing, email delivery, and customer support tools. Each provider is bound by contractual obligations to safeguard data and process it solely for our instructions.

We may also disclose information to comply with law, enforce agreements, respond to lawful requests, or protect rights, safety, and security.

6. International Transfers

The Service is operated from New Zealand with infrastructure in the regions noted in our documentation. When transferring personal data internationally, we rely on appropriate safeguards, such as standard contractual clauses or other lawful mechanisms, to protect your information.

7. Data Retention

We retain personal information for as long as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Analytics logs and click history may be automatically truncated based on your plan entitlements or retention settings described in the li-nk.me documentation.

8. Security

We implement administrative, technical, and physical safeguards designed to protect personal data, including encryption in transit, access controls, monitoring, and regular backups. No security practice is infallible, so we encourage you to maintain strong passwords, enable multi-factor authentication where available, and keep account access restricted to authorized personnel.

9. Security Incidents

If we become aware of a confirmed security incident affecting personal data under our control, we will investigate promptly and notify affected customers without undue delay where required by applicable law. Notifications may include incident scope, known impact, and remediation steps as information becomes available.

10. Your Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, restrict, or object to processing of your personal information. You may also have the right to data portability and to withdraw consent where processing is based on consent. Requests can be sent to [email protected].

We may need to verify your identity before fulfilling requests, and certain data may be exempt from deletion where required by law or necessary for core Service functions.

11. Region-Specific Disclosures

Depending on where you live, additional privacy rights may apply (including California and other U.S. state privacy laws, UK GDPR, and EEA GDPR). We honor applicable rights requests and do not discriminate against users for exercising privacy rights.

We do not sell personal information, and we do not share personal information for cross-context behavioral advertising as those terms are defined by applicable law.

12. End User Data and Roles

If you deploy li-nk.me smart links to your own customers, you act as the data controller for that data. We process end user data solely on your behalf. You are responsible for providing any notices or obtaining consents required for your use of our Service.

For business customers, our data processing obligations are governed by these terms and any applicable order form or data processing addendum.

13. Children

The Service is not directed to children under 16 and we do not knowingly collect personal information from them. If you believe information about a child has been provided to us, please contact us so we can delete it.

14. Changes

We may update this Privacy Policy from time to time. Material changes will be posted in the portal or notified by email. Continued use of the Service after an update signifies acceptance of the revised policy.

15. Contact

Questions or privacy requests can be directed to [email protected] or mailed to R-DEV Limited, Brown Road, Hakaru 0573, New Zealand.